Africa’s e-payments solution provider, eTranzact International Plc, said it recorded about 110 million etransatction last year valued at $30 billion.
Unveiling its new brand identity and strategic repositioning across its markets in Lagos yesterday, the 13 year old firm said it hoped to double the transactions as more Nigerians continue to embrace etransactions.
The company also said that it has grew its turnover from N7.1 billion in 2014 to N8.6 billion last year and PBT FROM 0.6 billion in 2014 to N1.1 billion in 2015.
The managing director and founder of the company Valentine Obi told BusinessDay that the strategic rebranding of its identity, vision, mission, products and people, reaffirms the company’s leadership position in transaction switching, mobile banking, mobile money, bulk payments, remittances, bills and utilities payments, collections and other payment technology areas.
“Established in 2003, eTranzact has been at the forefront of innovation in payment technology, creating solutions that have driven growth and development across different areas in government, private, SME and international markets”.
Obi further said “The new eTranzact identity shows how much our brand has evolved since we launched in 2003 and expanded to other countries. The “e” represents electronic, empowerment, ease and efficiency, showing where our company is today, our vision for the future and our commitment to simplify payments across Africa.
“We have always been at the forefront of innovation, providing complex and powerful technology with simple interfaces to enable efficient, convenient and cost-effective means of payment on all channels”.
He further said that with new and refreshed product offerings for business to business and business to consumer segments of the market, the company is committed to its vision of being the leading payment technology provider for individuals and organizations.