Do you know that as a sales person, there are powerful words that have been proven to help build rapport and boost your credibility, thereby increasing sales? Do you also know that saying the wrong words can get customers tensed up and cause you to lose them?
Are you also aware that there are certain powerful phrases that can give you an edge and help you sell more? Words are one of the most powerful tools you can use in turning things around.
A ‘no, I’m not interested’ can be easily changed to a ‘yes please’ just by saying the right words. Words hold so much power and every sales person should know which words or phrases that can encourage customers to patronize you, say yes to you, or act as you want them to.
We have all seen situations where people say “I never wanted to buy this or that, but just because of the way the seller spoke about the product, I felt compelled to”. This is the power of using the right words when marketing your business.
So, what are some of these powerful phrases that can help you sell more? Some of them are outlined below;
Thank You
Saying ‘thank you’ to customers is one powerful phrases that can help you sell more. As humans, we all want to feel special, valued and appreciated. This feeling is so ingrained in us that we all tend to drift towards where these needs can be met.
A simple but genuine ‘thank you’ is enough to meet these needs and entrepreneurs who incorporate this concept into their sales technique to make much more sales.
This is because the feeling of being appreciated makes your customer to feel special, valued and makes them respond to you better.
So, if you are interested in making more sales, thank your customers as often as possible.
Thank even those who haven’t patronized you but gave you a listening ear to talk about your products and services. Incorporating that spirit of appreciation would definitely give rise to a boost in sales, especially when it is genuine.
You Are
Another set of words that have been proven to help increase sales is beginning questions with “you are…” rather than “are you…”. For example, instead of saying “are you the one who resides here?” say “you are the one who resides here?”.
Although, this is a self-assured and confident way of placing a question, their affirmative response puts them in a situation where they will likely accept your assertions in future. This is why this is important.
It is in human nature to continue answering questions in the affirmative after a rapport has been established. Since you have started off by asking questions in an assertive way, your consumer would most likely continue answering in the same manner, and then you can throw in a question you really want a positive answer to, which would have them giving you your expected answer without being conscious of it.
Therefore, everyone who is interested in increasing sales should use the phrase ‘you are’ as this will help you sell more.
How do You feel About…
Asking the right questions is a very important part of making sales. But then framing the right questions in the wrong way could lead to getting a negative response from customers. In order to be able to sell more, questions you ask your customers need to be framed in the right way.
Framing your questions the right way helps your customers to open up to you about their opinions, needs, and interests, which would guide you on the right way to approach them about the product you want them to buy.
Starting a question with ‘how do you feel about…’ makes them feel you are starting a harmless conversation and want to know their views on certain things. A question beginning with ‘would you want to…’ on the other hand makes them want to give a quick answer which would most probably be a ‘no’.
Therefore, since an open response is something every sales person craves for as it helps you sell more, framing your questions the right way is important.
‘Imagine this’ or ‘Imagine what you could do with this’
Most people while trying to make people buy their products go on to bore them with explanation of so many features of the product. This might sound useful but causes your customers to quickly lose interest in what you are saying.
A better way to curb this and help you sell more is using the phrase ‘imagine this’ or ‘imagine what you could accomplish with this’. This technique leaves the customer to his/her imagination, which also helps you avoid scenarios where you have to answer to objections from your prospect.
Making more sales is all about using the right words, and using these helpful phrases will definitely help you sell more.
Abe Oluwasegun is a small business consultant. He blogs at About Business Ideas ). You can mail him at catfishnigeria@gmail.com or follow him on Twitter here: @Agrodynamix
CHECK OUT THESE INTERESTING STORIES:
- See Comedian AY’s Comment on Tuface Cancellation of Planned Protest
- FG bans admission of students without farming interests in agric varsity
- ‘Government Must Intervene To Resolve Job Loss In Banking Industry’
- Nigeria’s economy in deep crisis, Osinbajo admits
- FG To Begin Skills Acquisition Program In 18 States
- Kudos, knocks to FG as N-Power beneficiaries share experience
- Labour seeks one month grace for importers of trapped vehicles
- FG to raise bonds to settle road rehabilitation debts – Fashola
- James Ibori Storms Social Media, opens twitter account
- Ban Of Tuface Protest Undemocratic – PDP
- Saving One Million Lives Programme: Sokoto state gets $1.5m grant
- FG will release calendar of festivals across Nigeria in 2017 – Lai Mohammed
- Jubilation In Kwara As Residents Receive Alert Of Buhari’s N5000
- NSCDC Recruitment Of 10,000 Set To Begin
- Arsenal FC partner MTN Nigeria
- BREAKING: Buhari Extends Vacation Till Further Notice
- Airtel Touching Lives Returns for Season Three
- Dial 112 if any one attempts suicide due to MMM crash – LASEMA
- Suspects in Southern Kaduna crisis arrested
This post was last modified on April 15, 2020 9:07 AM