PwC holds capability enhancement workshop – PwC Nigeria, a professional services firm, has hosted its annual Capability Enhancement Workshop for journalists.
The half-day workshop, which held virtually in line with COVID-19 protocols around large gatherings, had participants from traditional broadcast, print and new media platforms. It featured insightful presentations on various topics by subject matter specialists with the aim of building the capacity of journalists and enhancing their ability to execute their duties effectively while positioning themselves to take advantage of future opportunities.
The annual workshop, which is now in its seventh year, is a key component of PwC’s Corporate Responsibility strategy. It was instituted in recognition of the very important role of the media in society and in particular, the role that the media in Nigeria has and continues to play in informing and educating the public.
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“Our support for the media through this workshop and the media excellence award is in line with our purpose which is to build trust in society and solve important problems. It is a demonstration of our strong belief that for the Nigerian people to enjoy good governance, the media must perform its role optimally and professionally and this is reflected in the quality of reporting, in the capacity of individual journalists to carry out research and investigations, in the independence of editorial judgments, and in their ability to use technology as an enabler, “said Taiwo Oyedele, Fiscal Policy Partner and West Africa Tax Leader at PwC in his opening remarks at the session.
Editor-in-Chief at Stears Business, Tokunbo Afikuyomi, facilitated a session on “Journalism and the new normal: challenges and opportunities” during which he shared the impact of the COVID-19 pandemic on news consumption patterns and what this means for the fortunes of journalists and their media houses.
He noted that in times of uncertainty, trustworthy reporting becomes even more important than the speed to break the news. He emphasised the need for clarity of thoughts and clarity of expression for excellent reporting.